Fundamentals

What Is User Experience (UX) and Why Is It Essential?

Learn what User Experience (UX) is and why it’s key for web and app design. Discover how UX boosts usability, satisfaction, and conversion rates.

7 UX Laws That Improve User Experience and Web Design

What Are UX Laws and Why Do They Improve Your Design? User Experience (UX) design is not just about aesthetics — it's about how people interact, understand, and navigate a website, app, or digital platform. UX laws are principles rooted in cognitive psychology that...

Dark Patterns in UI and UX: What They Are, Examples, and How to Avoid Them

✅ What You Should Know About Dark Patterns When browsing websites, apps, or digital platforms, we expect clear, intuitive, and respectful experiences. However, this is not always the case. Some interfaces are deliberately designed to manipulate our decisions, pushing...